Motion does more than delight – it is a functional tool that orients the customer, directs attention, improves perceived performance, and creates more engaging and intuitive customer experiences.

Twitter’s Motion Design Language is based on principles and guidelines with repeatable patterns, reusable components, and libraries of motion design to implement consistent, smooth, and delightful experiences for our customers – including those who struggle with motion, have low-connectivity, and/or own devices with limited performance.